Did you know that your potential customers judge your website’s design in 50 milliseconds? This means that as soon as we open a website, we know if we like the design or not. That encourages our decision to explore services and products or leave for a better experience. Considering these factors, it is imperative to keep improving website design to get better performance, page load speed, outlook, etc. For this reason, we have explained 8 things that you can do to improve website performance and page speed in 2022.
How can you improve your website in 2022? How can you make your website appealing and feasible for users?
Here are valuable tips for website improvement:
When you want to improve website performance and page speed, then increasing traffic on your website is imperative. For this, evaluate the structure of your website, starting from hosting to UX. For instance, your hosting should accommodate the website’s traffic inflow, and user experience should improve front-end look-and-feel and page load speed.
The best way to evaluate these factors is through an SEO audit report of the website. This uncovers performance, speed, and reveals many critical challenges of your website. You can analyze content health, SEO efficiency, and many other important factors.
Let’s talk a bit about how an SEO audit report for a website works:
All these factors also intertwine with your content health because SEO is about content. It includes many other factors, but we make SEO better with content.
A large percentage of internet traffic is through mobile phones. It seems logical to offer a mobile-first design to your users.
Google uses the mobile version of your website for SEO ranking and indexing. This means that if your website is not ready for mobile users, you are in trouble. If your website is still not friendly for your mobile users, then 2022 is the year we make this change. Ensure that your users can access the entire website from their mobile devices. Try to keep the design simple and appealing.
Most of the time, website revamp only happens for improved page speed. There’s absolutely nothing more damaging than slow page loading. Mobile users want your website to load as soon as they hit enter. If your website is even taking 2-3 seconds, you will lose many visitors in a blink. Therefore, optimize website design, include high-quality images, and choose better hosting.
With the help of advanced tools, we can analyze data, find insights, and look for UX loopholes. Through the power of data analytics, we can understand how users spend time on the website, what they like, and why the bounce rate is high. For instance, on Apple’s website, your speed of scanning the website is tracked regularly. If you are scrolling too quickly, the videos and elements on the page are shortened so that you can evaluate the entire content in less time.
To provide a better user experience on your website for business, you need to start thinking of your website as multiple touchpoints. At every touchpoint, we can enhance user experience, improve page load speed, and personalize instances for different user personas.
Your users shouldn’t find it hard to look for content or information. Your website design should be scannable and easy to navigate.
For this, step into the shoes of your customers and understand the following:
Don’t complicate your website design. During website revamp, focus on making things simpler, minimalistic. Now, this doesn’t indicate that you should not add design elements. This only means that your website should be easy to navigate. The user should be able to find relevant information in a few seconds only. To support the above structure, you should add relevant CTAs (Call to Actions) at various touchpoints. For example, the top slider should have CTAs for relevant services and solutions. Also provide CTA to visit your blog, check out the newsletter, or talk to an expert.
Integrate your social media channels to your website. It is highly likely that your users may first check your social media and then visit the website, or achieve the opposite. Overall, many of your visitors would first want to visit your social media before making a purchase decision or interacting with you. This is because your social media interactions and appearances say a lot about the authenticity and reliability of your brand.
Your hosting provider gives you an overview of the baseline performance. In the case of shared hosting, this performance will be lower than dedicated services. To improve website performance and page speed, you should select the right hosting provider. Every provider will explain how they are the best and the fastest. You have to compare the performance of different hosting providers for better page load speed.
For better website hosting, you can use content delivery networks. In different types of hosting, your website is on one server. Whenever someone visits your website, they connect to this server so that website can load. This structure leads to challenges and bottlenecks.
In the case of CDNs, there are many server clusters. This means that many servers across the globe store your website. For instance, even when your website hosted on a server is in the USA, your CDNs can be present in Europe, India, and other countries. So, when a user wants to connect to the site, they get access from the nearest CDN. With the help of this, website load time and the load on your servers decrease.
It is necessary to understand that your website design evolves with time. If something works this year, that doesn’t indicate it is going to stay relevant the next year as well. For example, when SEO first became popular, it was much different from what we see today. Earlier, keyword stuffing increased your ranking on search engines. Now, Google’s algorithms are transforming and many other factors define your page ranking on search engines.
Do you want support for website improvement in 2022?
Xenia Consulting can help you enhance your website design using the above factors and many other design-based and UX implementations. To understand how our industry experience and domain skills help you enhance website performance, connect with us. Get a quote for website improvement now!
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Xenia Consulting is a professional digital marketing agency in Pune that leverages inbound marketing to deliver business leads for you. We do this by generating meaningful and relevant content and then driving it effectively to influence your prospects, using a mix of social and digital channels.